EcoTools
As a relatively small makeup brush and tool brand, EcoTools has a bit of an awareness problem. They wanted to reach their target with their first ever spot, which was placed smartly on Hulu where we knew she was watching.
EcoTools isn't just eco-friendly, they're super soft, high-performing and can help you achieve the perfect look quickly. So you can get out and continue to make life beautiful.
Role - Associate Creative Director
VIDEO:
Real Techniques
ALLURE MAGAZINE SPREAD - BEST OF BEAUTY 2018
The Miracle Complexion Sponge and Blush Brush each won a coveted Allure Best of Beauty® award. To celebrate, Real Techniques bought a full page spread in the issue.
SOCIAL
I was the ACD on Real Techniques for 2 years (digital, social, print). It was nonstop planning, shooting and writing, since we aimed to post on Instagram at least twice a day. We shot all of our custom content at HIVE (Laughlin Constable’s in-house production studio). Because of our posting frequency, we also came up with clever ways to engage that were not necessarily product focused (the tweets). This is just a tiny, tiny handful of some of the beautiful work we created.
FIRST MAKEUP BRUSHES IN SPACE
With the launch of the limited-edition Real Techniques Brush Crush line, which was inspired by the galactic makeup trend, we decided to do something out-of-this-world. Literally. We sent the entire collection to space, becoming the first makeup brushes to ever do so. This coordinated with an influencer campaign, where 10 UK + US influencers busted open planet pinatas at the same time, revealing the new collection to their communities at the exact same time.