Capital One - The Road to the Final Four
Sam Jackson, Charles Barkley and Spike Lee are headed to Indianapolis for the Final Four. What happens on this road trip is, well, typical.
In 2021, the Final Four was back in Indianapolis. Capital One decided to run “In the Annapolis” again throughout the tournament, because the spot is just that good.
Role - Copywriter
FEATURED IN:
Creativity-Online: http://creativity-online.com/work/capital-one-road-to-the-final-four--annapolis/39931
Agency Spy: http://www.adweek.com/agencyspy/sir-charles-samuel-l-and-spike-hit-the-road-for-march-madness/83003
Sports Illustrated: http://www.si.com/extra-mustard/2015/03/23/charles-barkley-commercial-annapolis-mayor-video
AWARDS:
2015 CLIO Sports Awards - BRONZE for Integrated Campaign
2015 CLIO Sports Awards - BRONZE for Partnerships, Sponsorships & Endorsements
VIDEO:
OUTTAKES: